Swedish Elite Football and the Swedish Public Employment Service announce their joint work to increase employment and reduce social exclusion.

Swedish Elite Football has as a result of the already existing CSR work being done in the Allsvenskan and Superettan clubs started a so called CSR Council with representatives from the clubs whose primary task has been to develop a national strategy for CSR engagement.

Through this collaboration with the Swedish Public Employment Service, the elite football clubs in Allsvenskan and Superettan wants to create meaningful employment or education for people in the field of exclusion.

”With the power of football we have the ambition to give unemployed people a helping hand so that they can build networks and as a result of that work or studies. The football creates contact areas across all parts of the society and we believe that all our clubs can offer the same assisting hand, just as Malmö FF and Elfsborg have already done so successfully”, says Mats Enquist, CEO at Swedish Elite Football.

Although the work already being done in Malmö FF and IF Elfsborg has helped over 200 people getting a job many others together can make an even greater difference.

The clubs in Allsvenskan and in Superettan on a daily basis make a major contribution to Swedish society through their CSR engagement. As an association of clubs, Swedish Elitfotball has identified over 100 CSR engagements that the clubs run on their own.

The national CSR strategy for Swedish football rests on three main pillars based on the United Nations Global Sustainable Development goals, focusing mainly on three goals:

Nr. 3 Good health and well-being
Nr. 8 Decent work and economic growth
No.10 Reduced inequalities