Eurosport and Swedish channel five will show the Allsvenskan exclusively in Sweden for six seasons from 2020, Discovery Networks Sweden and the Swedish Elite Football Association (SEF) announce.
A new agreement will see Eurosport become the exclusive home of the Allsvenskan, Sweden’s premier football league, for the first time. Eurosport will hold all broadcast and digital rights exclusively. Under the agreement, Eurosport will also be the exclusive broadcaster of the Superettan, Sweden’s second-tier national league.
“We have conducted a thoroughgoing, open and transparent process where all interested bidders have been given the chance and done a great job. Based on this examination we have chosen Discovery, who presented the best total case and the best case in all parts. That is why we have decided to make this historic change starting from the 2020 season, and we look forward to this new cooperation with Discovery. We also would like to thank the current right holders C More for their excellent work and we are looking forward to work together for three more years with C More, says Mats Enquist, Secretary General, Swedish Elite Football Asssociation.
The Allsvenskan is one of the biggest and most popular sport leagues in the country – with the League enjoying interest, excitement and engagement from fans like never before. It is renowned for having a passionate and committed community of fans, creating a special atmosphere in the stadiums. The league has a world-wide reputation for producing new generations of some of the world’s greatest footballing talent like Henrik Larsson, Zlatan Ibrahimovic and Emil Forsberg.
“Football is one of the biggest sports in Sweden, and Allsvenskan is right at the very core of that passion, inspiring fans all across the country. Our goal will be to bring these games to more fans than ever — via Eurosport and our flagship channel Kanal 5, and most importantly across all devices through our ground-breaking Eurosport Digital platforms which will offer an enhanced viewing experience and ability for fans to watch anywhere, anytime and on any screen. We are also proud to have the privilege to showcase the Allsvenskan after the great job done by our colleagues at CMore Sports, who set such a high standard,” says Michael Lang, President International Development, Digital & Discovery Nordics.
“Securing the Allsvenskan in Sweden signifies the growth of Eurosport in the country around more first-class, locally relevant and exclusive content. We look forward to partnering with SEF and the clubs to share the special atmosphere of the Allsvenskan with even more people, making matches more accessible for everybody. We will match the passion and commitment of the fans and work hard to take the viewing experience for Swedish football fans to new heights,” said Emir Osmanbegovic, Director Sports, Discovery Networks Sweden and Eurosport Sweden.
The Home of the Olympic Games in Sweden 2018-2024, the addition of the Allsvenskan establishes Eurosport as a leader in first-class, locally relevant and exclusive sport in Sweden. Eurosport’s football portfolio for fans in Sweden currently includes exclusive coverage of the Swedish national team’s 2018 FIFA World Cup Qualifiers, the 2017 UEFA European Under-21 Championship, where Sweden as the reigning champions, the German Bundesliga and the UEFA Europa League, with the final to be played at the Swedish National Stadium, Friends Arena, on May 24.