This year’s premiere round of Allsvenskan and Superettan attracted large audiences to the stadiums. A total of 141,000 watched the matches on site as spectators. An increase of 30,000 spectators (27%) compared to the 2022 season premiere.
“Close to 150,000 people went out into the fine spring weather to visit our stadiums. It is enormously gratifying. It was exactly the season premiere we wanted”, says Ola Rydén, league manager at Swedish Professional Football Leagues.

This year’s total of 141,000 spectators is an increase of 30,000 spectators compared to the 2022 premiere, which was seen by a total of 111,000 spectators. The Allsvenskan this year accounted for 118,965 of these (98,000 last year) and the Superettan for 22,035 (13,000).

230402 IFK Göteborgs supportrar under fotbollsmatchen i Allsvenskan mellan IFK Göteborg och Värnamo den 2 april 2023 i Göteborg. Foto: Carl Sandin / BILDBYRÅN / kod CS / CS0374

The largest crowd was seen in Stockholm when Hammarby defeated Degerfors IF in their home opener. A total of 30,941 spectators watched the match at Tele 2 Arena in Stockholm. 22,273 spectators saw Djurgårdens IF at home against IF Brommapojkarna and 21,312 witnessed Malmö FF against Kalmar FF. Notably, Halmstad’s BK had over 10,000 spectators for the first time in 15 years.

“Swedish football stands up very strongly in the competition. We already know that we are the most popular sport in Sweden and that the Allsvenskan is the most popular league in the country. Behind this lays hard long-term work. None of this would have been possible without our fans, with the commitment, the passion they put in and the image they create of our leagues”, says Ola Rydén.

230402 Hammarbys tifo inför fotbollsmatchen i Allsvenskan mellan Hammarby och Degerfors den 2 april 2023 i Stockholm. Foto: Jesper Zerman / BILDBYRÅN / COP 234 / AE0103

The Superettan’s audience figure is an increase of around 8,000 people compared to 2022. The match between Helsingborgs IF and Östers IF attracted the largest number of spectators, 8,717.

“We’ll see how it looks after round two, when all clubs have played at home, but I think even after the next round we’re clearly above last year’s numbers”, concludes Ola Rydén.

230401 Djurgårdens supportrar med tifo inför fotbollsmatchen i Allsvenskan mellan Djurgården och Brommapojkarna den 1 april 2023 i Stockholm. Foto: Kenta Jönsson / BILDBYRÅN / COP 210 / JZ0348

The 2023 season premiere:
Malmö FF – Kalmar FF 21 312 spectators
Djurgården – IF Brommapojkarna 22 273
Hammarby – Degerfors IF 30 941
IFK Norrköping – IK Sirius 7080
Halmstads BK – AIK 10 690
IFK Göteborg – IFK Värnamo 16 180
Mjällby AIF – Varbergs BoIS 2295
IF Elfsborg – BK Häcken 8194

230404 Helsingborgs supportrar under fotbollsmatchen i Superettan mellan Helsingborg och Öster den 4 april 2023 i Helsingborg. Foto: Petter Arvidson / BILDBYRÅN / kod PA / PA0553

IK Brage – Västerås SK 2248
GIF Sundsvall – Landskrona BoIS 2155
Utsiktens BK – Skövde AIK 240
Trelleborgs FF – Gefle IF 1053
Östersunds FK – GAIS 2477
Örgryte IS – AFC Eskilstuna 2572
Jönköpings Södra IF – Örebro SK 2573
Helsingborgs IF – Östers IF 8717