The All-Swedish League (Allsvenskan) has announced PRO Company as a media partner for the league in the Middle-East region. 

With the mission to expand the league’s reach into new territories, PRO Company & the global rights owner, IMG Media, will deliver a selected number of matches from the remaining 2021 season via Al-Rabiaa Sports Channel in Iraq, to become the first Arabic-speaking channel to broadcast the Allsvenskan.

PRO is a multi-national sports, talent, media and entertainment agency that specializes in the MENA region. It is also a marketing/media partner of the Asian Football Confederation (AFC), West Asia Football Federation (WAFF), Iraq Fotoball Association, Bahrain Football Association, and several other sportsother sports teams and associations.