Swedish Professional Football Leagues, including the Allsvenskan and Superettan leagues, is launching a new partnership with the travel agency Stricct Travel. The collaboration is at league level and took effect on June 12, 2025, lasting for three years.
“With this partnership, we are initiating a long-term effort where both parties see great opportunities for mutual development. Our ambition is to create a partnership that benefits both elite football and Stricct Travel in a professional and sustainable way,” says Johan Eriksson, Partnership Manager at Swedish Professional Football Leagues.
The agreement means that Stricct Travel becomes the Official Supplier, exclusively in the business travel category at the league level for Allsvenskan and Superettan. The collaboration includes travel planning, logistics solutions, and booking services for league-specific events.
“We are happy and proud to start a partnership with Swedish Elite Football. We are passionate about the power of sports to engage and unite people. Elite-level sports demand high standards of planning and precision, and we look forward to contributing our expertise in travel, events, and logistics. Together, we want to create the best possible conditions for Swedish elite football to continue to grow,” says Anna-Karin Hedberg, Key Account Manager at Stricct Travel.
Stricct Travel is a niche travel agency with extensive experience in creating customized solutions for companies, groups, and sports teams. With a focus on quality, accessibility, and proactive service, the goal is to simplify the entire travel process – from planning to execution.
