Unibet and Discovery Networks are new official partners to Swedish Professional Football Leagues from 2020.

Unibet becomes new main partner to Swedish elite football. The collaboration with Unibet will be long-term, ambitious, sustainable and developing. As main sponsor Unibet will contribute to a positive football development and experience at both club and league level.

Unibet will through dedicated efforts together with Swedish Professional Football Leagues enable various priority development projects for the Swedish elite football family and their 32 clubs.

Unibet will be an active partner contributing to the entire elite football experience. From leagues, clubs and players to supporters and to the entire society.

Discovery Network Sweden will show all matches in Allsvenskan and Superettan from season 2020 and six years onwards. In Sweden, Discovery Networks Sweden includes the TV channels Channel 5, Channel 9, Channel 11, Discovery Channel, Eurosport 1, Eurosport 2, TLC, Animal Planet, Discovery Science, Investigation Discovery and Animal Planet HD. Discovery Networks Sweden has a weekly reach of just over 4.2 million viewers linearly and Dplay is, with 1.7 million started streams per week, one of Sweden’s fastest growing online platforms.

More detailed presentations and activations of the collaboration will be presented shortly.