When the Swedish Football Association presented its analysis of the Allsvenskan’s finances for 2024, it became clear that the clubs sold players for over one billion Swedish kronor during the 2024 season.
“Extremely professional work by the clubs. Many have strengthened their finances and equity by strategically working with the structure of their squads,” says Svante Samuelsson, Sporting Director at Swedish Professional Football Leagues.
When Svensk Elitfotboll launched Project 500 in the spring of 2021, the name was based on the goal of increasing Allsvenskan’s total annual player sales from around 300 million SEK in recent seasons to 800 million SEK — an increase of 500 million. With the results from 2024 now analyzed, it’s clear that the one-billion-kronor milestone has been surpassed.
“It’s fantastic and encouraging that the clubs succeeded in reaching this goal, especially for the sake of Swedish football’s development potential. But we’re not stopping there — we’re halfway through 2025, and Allsvenskan has already seen some major sales during the winter transfer window. It’s not unlikely that the figure for 2025, once the summer window closes in September, will be even higher,” says Svante Samuelsson.
“It’s important to emphasize that the key point is for clubs to create financial conditions that enable them to reinvest transfer revenue back into their sporting operations. Our clubs’ absolute main task and goal is to achieve long-term sporting success,” Samuelsson concludes.
Goalunit supports Swedish Professional Football Leagues in Project 500 by analyzing sporting and financial data from football clubs and leagues around the world, providing this analysis as a foundation for strategic decision-making among the mens elite clubs.
