Swedish Professional Football Leagues proudly launches Live Partner, a digital platform that takes club business networks to the next level. With Live Partner, elite clubs and their partners gain access to a smart and user-friendly app that makes networking both easier and more enjoyable.
“Live Partner introduces a modernized approach to managing traditional partner networks. The platform simplifies the process for clubs to plan, communicate, and execute events, while also increasing the network’s value for the partner users. Clubs that take initiative and choose to integrate Live Partner into their workflow quickly experience its benefits, especially through a significant reduction and streamlining of traditional administration,” says Stina Andreasson, Product Owner at Swedish Professional Football Leagues.
Live Partner has been developed in close collaboration with a reference group of club representatives to meet the clubs’ needs for clarity, simplicity, and usability – both for administrators and users. The platform provides clubs with the tools and knowledge to maximize the value of their events, partnerships, and to create new business opportunities.
Focus on User Experience
Administrators highlight the smooth management and clear interface. Sofia Falk from BK Häcken says:
“As an administrator, I really appreciate how simple and intuitive the interface in the networking app is. It allows me to see exactly what users see and to tailor the content to ensure it hits the mark. Creating and updating events, communicating with users, or adjusting the design is quick and seamless – whether I’m on a computer or a mobile device.”
Emanuel Ragnar from Trelleborgs FF emphasizes the new opportunities:
“We see great potential in using a modern method to communicate with our partners, while also opening up new opportunities for our partners to easily connect with one another. Easier communication leads to more business – which benefits everyone.”
Exclusivity for Clubs and Partners
Live Partner integrates with Swedish Professional Football League’s Fotbollskonto (Football Account), providing exclusive access to a new partner menu option in the club app, and a modern business network directly in your mobile. The platform is already well-received by several clubs and partners, and Swedish Professional Football Leagues is now encouraging more to take advantage of this opportunity.
