The fifth edition of the Network Arena takes place in Amsterdam between January 26-28. The participants includes representatives from Swedish Professional Football Leagues, the official partners of Allsvenskan and Superettan, as well as representatives from the clubs in the leagues and their strategic partners. For the second year in a row, the women elite football organisation is involved in the conference together with their strategic partners.

“The Network Arena naturally benefits all stakeholders, our partners at both club and league level, and by extension our supporters and spectators, provided that we within the Network Arena use our insights in the right way”, says Jan Karlsson, Sales Director at Swedish Professional Football Leagues.

The Network Arena is an annual conference where the member clubs, the leagues and strategic partners of the clubs and leagues together meet to be inspired and to share insights and experiences that make collaboration successful in the long term. Strategic partners consist of both business and the public sector.

A total of 160 people and 20 of the clubs from Allsvenskan and Superettan will participate in the Network Arena 2023, which is a clear increase compared to previous years.

A two-day conference awaits in Amsterdam, with networking between the participants and inspiring guest speakers in various fields, with future-oriented business development as a common thread throughout the conference sessions. Of course, the development of new and existing relationships is on top of the agenda. The aim is to strengthen the relationship and benefit of the collaboration between the clubs, the leagues and its strategic partners at both club and league level in the long term.

After the first day’s conference, the game between AFC Ajax and FC Volendam in the Dutch Eredivise awaits at the Johan Cruyff ArenA in Amsterdam.

“An important part of the conference is to bring the clubs’ own partners closer to each other, but also to meet across borders and gain input and insights into the development of existing and new collaborations. One thing that came up with previous conferences was that partners felt that they got even closer to the product of football and got an extended insight into the world of clubs and leagues, which is very valuable from several perspectives”, concludes Jan Karlsson.

Previous Network Arenas have taken place in Barcelona (2018), Madrid (2019), Milan (2020) and in Berlin (2022).