Thanks to the Season Away Ticket, 1,247 supporters of the Allsvenskan and Superettan clubs have already secured their spot at all away matches during the 2024 season. Each club has the opportunity to sell 100 Away Tickets, and this year the cards sold out in seven out of 32 clubs.
“The demand for the Season Away Ticket varies between clubs, and historically, the pressure is highest in the big city clubs accustomed to large away followings. A fun detail this year is that both newcomers in Allsvenskan, Västerås SK and GAIS, are at the top of the list of the number of tickets sold,” says Kaveh Sarvari, Event and Private Market Manager at the Swedish Professional Football Leagues.

At the end of February, clubs were given the opportunity to start selling their Away Tickets for the 2024 season. New for this year is that the card is digital and distributed through the official ticket partner of Swedish Professional Football Leagues, AXS. The Away Ticket grants the holder access to all of their club’s away matches during the season.

AIK, Djurgården, Hammarby, Västerås SK, IF Elfsborg, Malmö FF, and IFK Göteborg are the seven clubs that sold out their Away Ticket for the 2024 season. GAIS was not far behind with 92 sold Away Tickets.

“This year, we have made two changes in collaboration with our clubs and the Swedish Football Supporters Union (SFSU), which we hope will enable more supporters to follow their teams away. The first is that we have introduced earlier kick-off times on Sundays, and the second is that we have digitized the Away Tickets, making it easier to share one’s ticket. The solution also saves the clubs a lot of administration and provides the opportunity to follow up on ticket usage,” continues Kaveh Sarvari.

The list of sold Away Tickets among the Superettan clubs is topped by Örgryte IS (69), closely followed by Helsingborgs IF (67). The club that sold the third most tickets in Superettan was Örebro SK with 49 sold Away Tickets.

The purpose of the Season Away Ticket is to provide a good price and create predictability for loyal supporters who travel the country to see their favorite team. For 1,250 SEK, averaging 83 SEK per match, those with the Away Ticket can watch all their team’s matches away from home in Allsvenskan. The price for the Superettan Away Ticket is 1,000 SEK, which corresponds to 67 SEK per match. The clubs retain 50 percent of their sales, and the remaining 50 percent goes to the Swedish Professional Football Leagues, which in turn distributes the revenues evenly among the clubs in each league.

The Season Away Card

  • Introduced before the 2012 season on the initiative of the Swedish Professional Football Leagues and the Swedish Football Supporters Union (SFSU).
  • Clubs in Allsvenskan and Superettan have access to 100 Away Tickets each. The Away Ticket is sold through the clubs’ official ticket shops.
  • The ticket grants the holder access to all of their club’s away matches in Allsvenskan or Superettan during the season.
  • The ticket is not valid for entry to any away matches in other competitions, such as the Swedish Cup or UEFA tournaments.