Allsvenskan and Superettan will continue to play with an official league ball from SELECT Sport. Swedish Professional Football Leagues and SELECT have agreed to extend the current deal for another four years, including the 2028 season.
“We are very pleased with our partnership with SELECT, where responsiveness to mutual success distinguishes our collaboration. The ball provided by SELECT is of the highest quality and satisfies our long-term needs in the best way”, says Jan Karlsson, Director of sales at Swedish Professional Football Leagues.
The partnership between Swedish Professional Football Leagues and SELECT began during the 2017 season. Up until then the games in Allsvenskan and Superettan had been played with balls from several different ball providers. Now – almost seven seasons and just shy of 5,000 goals later – it is already decided that SELECT will continue as the official ball provider for the top two Swedish football leagues between 2025-2028.
“We feel proud to have the chance to extend the agreement for another four years at this early stage. Our brands are very strong together and we think it feels fantastic that there will continue to be a ball from SELECT in Sweden’s most important football stadiums, says Richard Kjell”, Country Sales Manager at Swedish SELECT Sport AB.
“Allsvenskan and Superettan are, from a European perspective, important leagues for us. The collaboration increases our visibility, and it gives us a great platform for further growth both in Sweden and abroad, says Peter Knap, CEO of SELECT Group in Denmark.
The official league ball for the 2024 season will be presented in November.
Facts about the league ball for Allsvenskan and Superettan:
The official league ball is sold in the sporting goods trade via Stadium, Intersport, Team sportia and Sportringen.
SELECT and their subsidiary Derbystar already provide official league balls to eleven other European leagues, including the German Bundesliga, Dutch Eredivisie, Danish Superliga and Norwegian Eliteserien.