This Monday, Quality Hotel Friends in Solna was filled with discussions about the upcoming season of Allsvenskan. The following day it was time again, but this time the focus was on Superettan, and the day served as a joyful reminder that the opening weekend is fast approaching.

The kickoff meeting began with a stage program led by Ramin Nouri and Adelisa Grabus from Warner Bros. Discovery. All 16 clubs, represented by head coaches and the team captain, were brought onto the stage one by one based on the media table predictions. Östers IF is the club predicted to be at the top of the table, followed by Degerfors IF, Varbergs BoIS, and Östersunds FK.

“Superettan has proven to be Sweden’s most unpredictable league. It’s usually very tight between the teams, which contributes to a lot of excitement and drama both at the top and bottom of the table at the end of the season,” says Ola Rydén, league manager at the Swedish Professional Football Leagues.

In addition to interviews with the clubs’ coaches and players, the stage program also included discussions and information related to Swedish Professional Football League’s academy initiative and the elite referees’ new directives regarding inappropriate behavior ahead of the 2024 season. Anders Almgren from Enable Sweden also entered the stage to discuss security issues at the Swedish arenas.

As usual, a group photo was taken of the coaches wearing their respective team jerseys.

After the stage program, the now traditional club fair took place, where the media had the opportunity to mingle and talk with players and leaders from the clubs in the league. An estimated 150 interviews were conducted during the day.

Superettan kicks off on Saturday, March 30, when GIF Sundsvall hosts Östersunds FK at home at the NP3 Arena.