The Swedish Professional Football Leagues and the Swedish Football Supporter Union (SFSU) will, in a joint venture, together take the next step in the development of Swedish elite football by focusing on creating the best supporter cooperation in Europe. We already call Allsvenskan and Superettan the people’s leagues but with this cooperation with SFSU together we will take another step forward in continuing the development of Swedish elite football. The project focuses on those who create the atmosphere in the stadiums – our supporters.
Swedish elite football has already taken big steps in the development but now Swedish Professional Football Leagues and SFSU together are ready to take the next step. The Allsvenskan image continues to improve for each season. Allsvenskan has in four consecutive seasons attracted over two million spectators to the Swedish arenas and together with Superettan the figure is 2.5 million spectators during the same period.
The atmosphere that Swedish club supporters create in our arenas is becoming widely known in Europe. When Malmö FF received Chelsea a couple of weeks ago, the positive reactions in social media were many and after the match, Chelsea’s coach Sarri and the player David Luiz described the atmosphere as magical. And the same thing is happening in many other Swedish stadiums thanks to their supporters. A few weeks ago the Bundesliga invited the Swedish league to Germany to hear more about our supporter cooperation.
We do know that we still have problems in our stands but we believe that long-term cooperation together with our supporters is the right way to go to get even safer, more secure and more atmospheric events.
The new venture is a five-year project and the intention is that Allsvenskan and Superettan in 2023 should have the best supporter cooperation in Europe. The focus will be on experience, commitment and further development of the SLO role.
One of the more concrete measures will be that the clubs will cooperate more with SFSU by opening up and taking help of the commitment that exists and having a clearer communication towards supporters and members and by setting a value base for the supporter culture in Sweden. This is followed up by individual plans with each club and annual measurements.
It is the supporters who create the fantastic atmosphere inside Swedish football stadiums. Together we make the elite football games in Sweden unique to experience live in the stands.
Together, we are now further developing the cooperation to strengthen the base we have built up. Further details about the investment and cooperation with SFSU will be presented gradually during the project.
Lars-Christer Olsson, President Svensk Elitfotboll
Mats Enquist, Secretary General Svensk Elitfotboll
Sofia Bohlin, President SFSU